Tcell shifts Tajikistan to digital environment

The Internet has become an integral part of the life of each of us. The digital sphere is developing every second, bringing even more convenience to the life of each digital user. As an innovative company, Tcell seeks to introduce innovative and advanced technologies in its work, for even stronger and more trusting relationships with its customers. One of the key areas of the company’s work is the development of the digital environment of Tajikistan and the introduction of various local Tajik content into the global network.

At the beginning of the upcoming 2019, Tcell will launch a large innovative project, the goal of which is the development of the digital sector in Tajikistan. During the project, participants will implement four large digital projects: useful social applications. All these applications will be filled with local content that will fill the information gaps about Tajikistan in the global network.

One of the applications, which is already under development, will be called “Tajik attractions”. The application will contain a voluminous catalog of historical, cultural, architectural, natural attractions throughout Tajikistan. The application will be interesting to all guests of our country, and all of our compatriots who are seeking to learn more about our homeland or traveling to another region of Tajikistan. By developing the “Tajik attractions” application, Tcell contributes to strengthening the tourist attractiveness of Tajikistan and strives to create a positive image of Tajikistan at the international level.

In 2018, Tcell implemented a large number of digital projects. The most notable and useful for the company's customers was the telecommunications Chat bot in the Telegram messenger for automated customer service. In the main Chat Bot menu, the user is offered support in the following categories: “Tariffs”, “Services”, “Internet”, “Personal data”, “Balance replenishment”, “Offices on the map”, “Roaming”, “Promotions”, “Mobile applications”, “Shop”, “Jobs”. When selecting a category of interest, the Chat bot provides all the necessary information, gives all the necessary commands for connecting / disconnecting a tariff, option or service, a command for checking a balance or a remainder of megabytes. If necessary, the Chat bot opens the official website of the company with more extensive information on the subject of interest, or provides a link to download the applications “My Tcell” and “Chi Gap” in the App Store or Google Play. To work with the Tcell Chat bot, go to https://t.me/tcellchat_bot, or in the search bar of the Telegram messenger, enter @tcellchat_bot and start the dialogue.

Users of social networks Facebook, VK and Odnoklassniki in 2018 played Tcell Games - a virtual intellectual game. Tcell Games is a useful pastime, where, besides gifts, you can get new knowledge in various areas: Geography, Sports, History, Art, Tajikistan, Music, Cinema, Culture and many others. Points collected in the game can be exchanged for gifts: Internet traffic packages, Minute packages for calls within the country, as well as souvenirs.

In 2018, Tcell became the first mobile operator to join the global Black Friday campaign, announcing an unprecedented discount on its social networks: the Internet packages during the campaign could be purchased at a 50% discount!

Tcell is a leader in the field by the number of subscribers in social networks. Social network users subscribe to Tcell pages thanks to interesting content that the company generates. In addition, Tcell regularly pleases its subscribers with contests on the pages - here you can win invitation tickets to the cinema, packages of megabytes for using the Internet and other useful prizes.

The Tcell Facebook page has a feature for selling numbers and services. It is not necessary for subscribers to come to the service center to request a purchase of category numbers - they can be purchased by making a couple of clicks on the Tcell page. In addition, to purchase the necessary tariff plan from Tcell, you can visit the largest online store in Tajikistan - https://somon.tj/, where the specially created "Tcell Shop" is located.

The development of digital sphere is one of the main priorities of the company. Developing innovative potential, increasing Tajik content in the global network, using modern technological capabilities, the company contributes to the development of society as a whole.

Facebook: https://www.facebook.com/tcell.tj/
Instagram: https://www.instagram.com/tcell.tj/
VK: https://vk.com/tcell
OK: https://ok.ru/tcell.tj

Tcell is the largest telecommunications company in Tajikistan, the only shareholder of which is the Aga Khan Foundation for Economic Development (AKFED). AKFED is an international development agency dedicated to the promotion of entrepreneurship and the creation of economically sustainable enterprises. AKFED is one of the agencies of the AKDN system - a network of private development agencies that are aimed at improving the opportunities and living conditions of the peoples of the developing world. AKDN agencies work for the public good of all citizens, regardless of their nation, gender or religion. AKDN aims to contribute to the development of economically active, politically sustainable, intellectually diverse and culturally tolerant Tajikistan.

Real Purple Santa

During the last weeks of December, the Real Purple Santa will be very busy: he will drive taxi, visit many Christmas trees, and for sure will not forget to present many gifts! Follow Purple Santa’s schedule to find him!

Tcell develops the network in the Regions of Republican Subordination.

Tcell continues to improve its network in the Regions of Republican Subordination. As a result of recent work on the technical modernization of the network, more than 17,000 people gained access to the Internet from Tcell in the Gissar and Tursunzade districts of Tajikistan! In these areas, four new 3G base stations that cover 16 towns have been installed.

  
By installing new 3G base stations, Tcell provided more than 17,000 residents of small villages with the opportunity to join the global Internet. Having become active Internet users, they will be able to use a huge amount of information resources, and with the help of online communication applications, they will always be able to stay in touch with their relatives and friends who are away.

Access to the Internet will also give them the opportunity to tell the world about themselves. There definitely is something to tell about: the Gissar and Tursunzade areas lie in the picturesque green Gissar valley. The valley was full of life from time immemorial: the Great Silk Road laid here, numerous historical artifacts were found here, even ancient monumental buildings, such as the Gissar Fortress, which is more than 2500 years old!

The nature in the Gissar Valley is also unique: these are mountainous clear rivers, snowy peaks on the horizon, unique flora and fauna. In the Shirkent gorge, located in the Tursunzade district, you can find rocks on which dinosaur footprints are perfectly preserved - this is one of the extremely rare finds all over the world!

Thus, getting access to the Internet from Tcell, residents of the Gissar and Tursunzade districts will be able to be in touch with the whole world, receiving relevant and useful information from the global community, and sharing unique stories of their region.

Tcell Company continues large-scale technical work on the expansion and strengthening of the network. Modernization will be carried out in all regions of Tajikistan: in the capital, RRS, Sughd, Khatlon and GBAO, which will provide even more territory with reliable coverage of 3G and 4G networks. As part of the technical modernization, in the Rasht, Tajikabad and Lakhsh regions, 9 new 3G base stations have been installed. The fourth generation network - 4G over the past few months has been expanded to the territory of the cities of Kulyab, Rogun, Dangara and Khorog.

Tcell is the largest telecommunications company in Tajikistan, the only shareholder of which is the Aga Khan Foundation for Economic Development (AKFED). AKFED is an international development agency dedicated to the promotion of entrepreneurship and the creation of economically sustainable enterprises. AKFED is one of the agencies of the AKDN system - a network of private development agencies that are aimed at improving the opportunities and living conditions of the peoples of the developing world. AKDN agencies work for the public good of all citizens, regardless of their nation, gender or religion. AKDN aims to contribute to the development of economically active, politically sustainable, intellectually diverse and culturally tolerant Tajikistan.

Real Purple Santa rules!

The season of gifts from Tcell Purple Santa continues!

On December 1, the first day of winter, Tcell revealed the secret: the real Santa is Purple! Since then, Purple Santas have appeared in different cities of Tajikistan and presented desired gifts - unlimited communication during the whole 2019 in the option “Year unlimited” from Tcell! The action will last until December 15, but the surprises from Purple Santa will not end there!

The fastest participants of the action, finding Santas and telling them a special “password”, become holders of a certificate for connecting the option “Year Unlimited 2019”. Tcell's “Year Unlimited 2019” is unlimited communication within the network and megabytes of the Internet throughout 2019.

On all Tcell pages on social networks (Facebook, Instagram, VK, OK, Viber) and on Love Radio, at a certain time, the location of the Purple Santa and a “password” are announced. Real Purple Santas have already been met in Dushanbe, Khujand, Bokhtar, Kulyab, Tursunzade and Khorog. Across the country, people are waiting and are looking for them in certain locations.

You can take part in the Tcell “Real Santa is Purple” quest until December 15th. Do not miss the chance to activate the service "Year Unlimited 2019" or present it to relatives and friends! Follow the ads on the Tcell pages on social networks, listen to Love Radio to find the Violet Santa in your city and get a valuable gift - unlimited communication from Tcell!

After the end of the action, Purple Santa will present another surprise for the residents of the capital!

From December 15, Tcell and Olucha Taxi invite you to meet with Purple Santa, who will become your reliable driver and will not leave you without gifts! When calling "Olucha Taxi" at number 7000, ask the Real Purple Santa to become the driver! Santa will give a good mood during the whole trip, especially the youngest passengers, and will not let you go without a gift: when you connect the tariff plan "Darkor 59" and above, you will receive a Tcell Silver number as a gift! The number of gifts is limited, so be sure to take a taxi with Purple Santa!

Tcell Company heartily congratulates everyone on the Coming New Year 2019, and wishes you bright emotions, inspiration and magic!

Facebook: https://www.facebook.com/tcell.tj/
Instagram: https://www.instagram.com/tcell.tj/
VK: https://vk.com/tcell
OK: https://ok.ru/tcell.tj

Tcell is the largest telecommunications company in Tajikistan, the only shareholder of which is the Aga Khan Foundation for Economic Development (AKFED). AKFED is an international development agency dedicated to the promotion of entrepreneurship and the creation of economically sustainable enterprises. AKFED is one of the agencies of the AKDN system - a network of private development agencies that are aimed at improving the opportunities and living conditions of the peoples of the developing world. AKDN agencies work for the public good of all citizens, regardless of their nation, gender or religion. AKDN aims to contribute to the development of economically active, politically sustainable, intellectually diverse and culturally tolerant Tajikistan.

Tcell projects won the “Gold” and “Silver” of the Central Asian award “Event Awards Central Asia”!

The results of the Central Asian Independent Award in the field of event marketing “Event Awards Central Asia” have been announced. The Tcell project “Advertising Campaign for Affordable Roaming in Uzbekistan” was awarded Gold in the “Best Online Event” category! A joint project of Tcell and Radio Asia Plus “Reading together” - received Silver in the nomination “The Best Social Project”.

The Event Awards Central Asia is a professional Central Asian Independent Award, which is awarded for creative achievements in the field of event marketing. The prize is awarded to the most successful projects implemented during the last year in Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan.

This year, about 60 projects from the largest organizations of the region working in the field of event marketing competed for the Gold Award. Evaluation of projects was carried out by an independent jury of the most respected actors of the event industry, heads of HR, PR and marketing departments of companies in Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Latvia, Slovakia and Moldova, as well as representatives of professional media and artists.

Tcell brought the "Gold" award to Tajikistan for the project "Advertising Campaign for Affordable Roaming in Uzbekistan" in the category "Best Online Event". In February 2018, for two neighboring countries sharing a common geographical space, culture and many traditions - Tajikistan and Uzbekistan, a historic event took place. Borders closed to citizens for almost 20 years have been opened, and the visa regime has been simplified. The people of Tajikistan and Uzbekistan with great enthusiasm and joy received this news.

Tcell responded to the flow of tourists, and released a new product - Affordable Roaming in Uzbekistan, reducing the price of Internet in roaming by 16 times. The advertising campaign of the product has been launched on digital channels - in the media and social networks, with the inclusion of Storytelling, to enrich the content with emotional stories.

One of the projects launched to promote affordable roaming was the project “Salom, Neighbors!” in partnership with Asia Plus Media Group. The project tells in short and emotional video stories about important moments of life on both sides of the border, about the history, traditions and culture of the two countries.

“Our Roaming project in Uzbekistan was a simple product, the purpose of which was to show that roaming could be affordable and people could easily use it to connect with a home on a trip to Uzbekistan that they missed so much for the long years of border closure between neighboring countries. When we got the project idea from Asia Plus, which included deep and interesting stories, we knew that this was exactly what was needed. We enriched the product promotion content with emotional stories that showed the best aspects of both countries. I am sure that this project is very emotional, it touched the hearts of many people, and this is exactly what we need to do as a brand,” said Kethie Pirtskhalava, Director of Tcell Marketing Communications Department.

"Silver" award in the category "The best social project", went to the project "Reading together", created by Asia Plus radio station with Tcell support. In June 2018, Asia Plus and Tcell visited more than 350 children from 4 orphanages and boarding schools in Dushanbe. Famous Tajik musicians came to the children deprived of parental warmth and attention, and together with the children, they uncovered a treasury of fairy tales, poems and stories.

The project helped the children understand that they are very significant in this world. Famous singers, whom the children saw only on TV screens, came to visit them, read fairy tales, spent time with them, played games and sang songs together. The main idea of ​​the project is to give children not so much gifts for the holidays, as care and warmth.

A detailed description of the EACA award is available on the official website: https://www.eaca.pro/ and on the official Facebook page of the award: https://www.facebook.com/EventAwardsCA/

Last year, Tcell was also awarded the EACA-2017 award. Three projects of the company were included in the list of the best: “Digital Camp Tcell project was awarded in the category “Best Educational Event”, the projects “Congratulations on March 8” and “Branded Emotions for Viber” were the prize winners in the category “Best Online Event”.

Tcell continues large-scale network upgrade project throughout Tajikistan.

Thanks to the new base stations, residents of 37 villages in these areas, and these are about 38,000 people, have gained access to the worldwide network. With the help of high-speed mobile Internet, they will get access to a huge amount of information resources stored on the world wide web, will always be able to stay in touch with relatives and friends who are away, use online communication applications, such as Chi Gap from Tcell.

“Tcell is continuing a large-scale network upgrade project in the regions. We strive to provide absolutely all residents of Tajikistan with reliable connection, even in the most remote and sparsely populated areas. New 3G stations in Rasht, Tajikabad and Lakhsh cover the territory of many villages. For example, only 134 people live in the smallest of them. After upgrading the network, now they will not be limited in information: they will be in touch with the whole world with Tcell,” says Tcell CEO Ozodkhon Davlatshoev.

Tcell Company continues large-scale technical work on the expansion and strengthening of the network. Modernization will be carried out in all regions of Tajikistan: in the capital, RRS, Sughd, Khatlon and GBAO, which will provide even more territory with reliable coverage of 3G and 4G networks.

As part of the technical modernization, the fourth generation network – 4G has been expanded to the territory of the cities of Kulyab, Rogun, Dangara and Khorog only over the past few months. The 4G network already allows residents of these cities to get high-speed access to all the resources of the global network: educational, informational, entertainment, at speeds up to 20 Mbit/s!

Tcell represents the real Santa – he is purple!

Tcell Company opens the veil of secrecy: only now the truth about the real Santa Claus has been revealed – he is purple! Only he gives truly desired gifts.

All over the world, on New Year's Eve, Santa Claus comes to all kind and happy people. This is a traditional Santa Claus, in a red suit, with a luxurious white beard, or a Russian Father Frost in blue attire and with his granddaughter Snow Maiden. In neighboring Uzbekistan, Santa Claus wears a striped robe and a red cap. In Kyrgyzstan, Santa Claus dresses in white patterned chapan, and in Georgia, Santa Claus prefers white or black color dresses.

For this New Year, Tcell reveals the secret: the real Santa is purple! Only he gives truly desired gifts - unlimited communication during the whole of 2019!

Purple Santa Claus will come to visit the residents of Dushanbe, Khujand, Bokhtar (Kurgan-Tube), Kulyab, Tursunzade and Khorog and will bring really useful gifts for everyone! Santa Claus will appear in the busy places of cities, stroll through the streets and parks, visit people in shopping centers and bazaars.

When meeting with purple Santa, you will need to tell him a specific password, which will be announced on all Tcell pages on social networks and on Love Radio. After the correct password, Santa Claus will present a gift to everyone - “Year Unlimited 2019” from Tcell!

Tcell's “Year Unlimited 2019” is unlimited communication within the network and megabytes of the Internet throughout 2019.

Do not miss the chance to activate the service "Year Unlimited 2019" or present it to loved ones! Follow the ads on Tcell's Facebook, Instagram, VK, OK, Viber and Telegram pages, listen to Love Radio, remember your password, find Purple Santa in your city, tell him the password and get a valuable gift - unlimited communication from Tcell!

Facebook: https://www.facebook.com/tcell.tj/
Instagram: https://www.instagram.com/tcell.tj/
VK: https://vk.com/tcell
OK: https://ok.ru/tcell.tj

Tcell is the largest telecommunications company in Tajikistan, the only shareholder of which is the Aga Khan Foundation for Economic Development (AKFED). AKFED is an international development agency dedicated to the promotion of entrepreneurship and the creation of economically sustainable enterprises. AKFED is one of the agencies of the AKDN system - a network of private development agencies that are aimed at improving the opportunities and living conditions of the peoples of the developing world. AKDN agencies work for the public good of all citizens, regardless of their nation, gender or religion. AKDN aims to contribute to the development of economically active, politically sustainable, intellectually diverse and culturally tolerant Tajikistan.

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